AI Visibility (AEO) for Mortgage Advisors
200M people now ask ChatGPT instead of Google when they need a mortgage advisor. If your firm isn’t in AI’s data sources, you’re invisible to these potential clients.
Your firm isn’t showing up in AI recommendations
When a first-time buyer asks ChatGPT “who’s the best mortgage advisor near me?”, AI doesn’t Google you. It pulls from structured data — and most mortgage brokers don’t have any. The advisors that do are getting recommended by name. Your firm is being passed over.
How It Works
From invisible to AI-recommended in three steps
We build your profile from FCA data
Your firm gets a free profile built from Financial Conduct Authority records — FCA number, permissions, appointed representatives, and contact details.
You add specialisms and service areas
Add your mortgage types, lender panel access, and fee structure. This is the structured data AI needs to recommend you with confidence.
AI recommends your firm by name
When someone asks ChatGPT, Claude, or Perplexity for a mortgage advisor, AI reads your enriched profile and recommends your firm directly.
Why AI Visibility Matters Now
SEO gets you ranked on Google. AI visibility gets you recommended by ChatGPT, Claude, Perplexity, and Google AI. These are different systems with different data sources. Your website alone isn’t enough — AI needs structured, verified data to recommend your firm. The advisors investing in AI visibility now will dominate for years, just like the firms that invested in SEO in 2005.
Services We Cover for Mortgage Advisors
TendorAI structures your data across every service area so AI can recommend you for the right queries.
Claim your FCA-verified profile and get listed in the TendorAI directory.
Add your mortgage types and fee structure so AI recommends you with detail.
We install AI-optimised structured data on your firm’s website.
Simple, transparent pricing
Start free. Upgrade when AI should recommend you first.
Free
Claim your profile. Get listed in the TendorAI directory and visible to AI crawlers with your basic SRA/FCA details.
- Basic company profile
- Listed in directory
- Public register data
- No pricing visible to AI
- —AI mention tracking
- —AI Visibility (AEO) reports
- —Priority ranking
Starter
Stand out from unclaimed profiles. Add your pricing, specialisms, and services so AI can recommend you with detail. Includes monthly AI Visibility (AEO) report.
- Pricing visible to AI
- Ranked above free profiles
- Monthly AI Visibility (AEO) report
- AI visibility score
- Unlimited products
- —AI mention tracking
- —Verified badge
Pro
We install AI-optimised data on your website, track your AI mentions, and give you a Verified badge. Agencies charge £1,500+/month for this.
- We install AI visibility code on your website
- Your website and TendorAI stay in sync automatically
- AI mention tracking
- Weekly AI visibility reports
- TendorAI Verified badge
- GBP optimisation checklist
- Unlimited products
- Priority support
How we compare to AI Visibility (AEO) agencies
| Agencies | TendorAI | |
|---|---|---|
| Monthly cost | £1,500–£8,000 | £299 (early adopter) |
| Full price | — | £499/month |
| Contract | 12 months minimum | Month-to-month, cancel anytime |
| Time to go live | 3–6 months | Installed within 48 hours |
| You need to do | Attend meetings, approve content | Just give us your website login |
| What gets installed | Manual audit, maybe some schema | AI-optimised data that syncs with your profile |
| AI platforms covered | Usually 1–2 | All major AI (ChatGPT, Gemini, Claude, Perplexity) |
| If you cancel | You keep whatever they built | AI visibility code stops — keeps you paying |
| Ongoing updates | You pay for every change | Automatic — update TendorAI, your website updates too |
Agency pricing based on UK market averages for AI Visibility (AEO) services, 2024-2025.
Run Your Free AI Visibility Report
See exactly what ChatGPT, Claude, and Perplexity say about your business. Takes 30 seconds.
Check Your AI Visibility — FreeFrequently Asked Questions
How does TendorAI know about my firm?
We build your initial profile from public FCA (Financial Conduct Authority) data — your FCA number, permissions, appointed representatives, and registered address. You then claim and enrich it with specialisms and fee details.
Which AI platforms will recommend my firm?
TendorAI structures your data for all major AI platforms — ChatGPT, Google Gemini, Claude, Perplexity, Microsoft Copilot, and Apple Intelligence. When any of these are asked for a mortgage advisor, your enriched profile is in their data sources.
How is this different from lead generation sites like Unbiased?
Lead gen sites sell you shared leads. TendorAI makes AI recommend you directly — the client comes to you, not via a marketplace. No bidding, no shared leads, no referral fees.
Do I need to be FCA-authorised?
TendorAI is built for FCA-authorised mortgage advisors and appointed representatives in the UK. Your FCA registration is used to verify your profile and give AI platforms confidence in recommending you.
Can I cancel at any time?
Yes. All paid plans are month-to-month with no contracts. Cancel from your dashboard at any time and keep access until the end of your billing period.