About TendorAI
An AI Visibility company. We measure how AI assistants represent a business, work out where visibility is limited and why, implement the improvements we agree with you, and measure again.
What TendorAI does
TendorAI helps businesses become more visible to AI.
People put buying questions to AI assistants that they would once have put only to a search engine. The assistant answers with a short list of names, drawn from whatever public information it can find and interpret. If a business is missing from those answers, or described from information that is out of date, that is largely invisible from the inside — nothing shows up in your analytics when an assistant names someone else.
Our work is to make that visible and then act on it. We measure how AI assistants currently represent a business, record the answers as evidence, identify where visibility may be limited, implement appropriate improvements, and measure again against the same questions so the effect of the work can be read rather than assumed.
The category itself is explained at AI Visibility, and the way the work runs is set out on How It Works.
Who we work with
Businesses generally. AI visibility has commercial relevance wherever people ask an assistant which business to use — professional services, local businesses, B2B companies, technology companies, agencies, healthcare businesses, financial businesses, e-commerce and others.
Solicitors are the vertical we researched and published on first, so our measurement work covers SRA-regulated firms in the most depth. That is where the research started, not a description of who the product is for. A finding about solicitors stays a finding about solicitors.
What TendorAI is not
The category is new enough that it helps to be explicit, particularly where we sit adjacent to something well established.
- Not a monitoring dashboard. We do the work as well as the measuring.
- Not an AI rank tracker. There is no ranking to track — an assistant either names a business in an answer or it does not.
- Not an SEO agency, and not a replacement for one. Both matter, and we do not ask anyone to stop doing SEO.
- Not a content agency or a schema-only service, although both content and structured data are part of the work.
- Not a procurement platform, a supplier directory or a quote-request service.
- Not able to control or guarantee what an AI assistant says. Nobody can, and we would be sceptical of anyone claiming otherwise.
Where our data comes from
TendorAI maintains structured business records drawn from official public registers, including the SRA, Companies House, ICAEW, the FCA and Propertymark. We refer to this as our core data asset. It is what lets a business find an existing profile rather than start from a blank form.
We do not publish a total record count. The repository holds several conflicting figures and none has been verified against the database, so quoting one would mean presenting an unchecked number as a fact. When it has been verified we will publish it with the date it was checked.
Nor do we claim that being in our data, or claiming a profile, causes an AI assistant to recommend a business. That is a causal claim, and we have no evidence for it.
How we work
Measure before assuming. Record the evidence. Say what was observed before saying what it means. Turn findings into actions, implement them with your approval, then measure again and compare.
That is set out in full on Our Approach, and the standards our measurement and our claims are held to are on Evidence & Standards.
Our published research sits at Research, with the datasets and deviation logs behind it — including the corrections we have made to our own errors.
The company
TendorAI Ltd is a company registered in England and Wales, company number 16521860, with its registered office at 155 Oaksford, Coed Eva, Cwmbran, Wales, NP44 6UN.
TendorAI is not currently VAT-registered, so the prices we publish are the prices charged. Our privacy policy sets out how we handle personal data, including data sourced from public registers, and the terms cover the service itself.
Find out where your business stands
Tell us what your business does and what you already know about your position. We will tell you honestly whether we think there is anything worth acting on.