TendorAITendorAI

Find out what AI assistants actually say about your business

AI visibility research, measurement and improvement for businesses

Measure, understand and improve how your business appears in AI-generated answers.

People ask AI assistants which businesses to use. TendorAI records what those answers actually say, preserves the evidence, investigates what the evidence supports, makes agreed improvements, and measures the same questions again.

From £595 one-off. AI Visibility Growth £1,995 per month on an initial three-month term. Arranged on a call.

Recorded buyer question

AI answer evidence

Illustrative example

Buyer asks

“Can you recommend a commercial building contractor in South Wales?”

Businesses surfaced

one recorded answer
Northstar Building Co.Mentioned
Riverside ContractorsMentioned
Your businessNot in this answer

Sources cited

TendorAI records

Mentions, descriptions and cited sources become checkable evidence.

Repeat the same buyer questions to see the pattern, not one screenshot.

Made-up businesses and answer for illustration. This is not a measured TendorAI result.

How TendorAI works

Six stages, one continuous cycle. Every finding traces back to recorded evidence.

  1. 01

    Measure

    We run a defined set of buyer questions repeatedly and record the answers.

    Repeated runs show a pattern rather than relying on one answer

  2. 02

    Evidence

    We preserve the recorded answers, mentions and cited sources behind the measurement.

    The evidence remains available to check the findings against

  3. 03

    Find

    We identify where your business appears, where it does not, how it is described and what the evidence indicates should be investigated.

    Findings come from the recorded evidence, not assumptions

  4. 04

    Act

    We agree the priorities with you and make appropriate changes to content, information or supporting evidence.

    You approve agreed changes before they go live

  5. 05

    Remeasure

    We ask the frozen buyer questions again using the same measurement method.

    Keeping the questions fixed makes the comparison meaningful

  6. 06

    Compare

    We put the new answers beside your baseline and report what changed, what did not and what needs further investigation.

    Movement is reported as evidence — not automatically attributed to a particular change

and then it repeats

Each cycle is measured against the one before it.

See how it works →

Every agreed change is recorded with its date, so the next measurement can be read alongside the work carried out.

Fixed
Buyer questions kept constant
Repeated
Multiple runs per question
Recorded
Answers kept as evidence

Evidence, not guesswork

Every finding has a trail back to what the AI actually said

TendorAI keeps the answer behind the measurement, so a finding can be checked against the evidence that produced it.

  1. 01

    Buyer question

    A defined question is fixed before measurement.

  2. 02

    Recorded answer

    The returned answer is preserved, not reduced to a score.

  3. 03

    Mentions & sources

    We record who appeared, how they were described and which sources were cited.

  4. 04

    Finding

    Patterns in the recorded evidence determine what deserves investigation.

Question fixedAnswer preservedEvidence checkedAction agreed

Measurement tells you where you stand. Evidence helps explain what to investigate. Agreed changes give you something to test. Remeasurement shows you what happened next.

The current options are expensive, slow, or built for Google — not AI

Most businesses are paying for visibility work that does not address how people increasingly find a business in the first place — by asking an AI assistant.

GEO Agencies

  • Optimise for how AI answers are produced
  • No measurement of your own recorded answers
  • No baseline to compare a later run against

Lead Generation

  • Shared with competitors
  • No control over quality
  • Pay-per-click model
  • No AI visibility

SEO Agencies

  • Concerned with how pages rank in search
  • A different question from what an assistant answers
  • Worth doing, and not a substitute for measuring AI answers

Review platforms charge for review management alone — which does not cover what AI assistants can read about your business, or give you a measurement of what they currently say.

Built on Verified UK Data

TendorAI profiles are built from authoritative UK sources — the SRA Solicitors Register, the ICAEW Chartered Accountant directory, the FCA Financial Services Register, Propertymark and Companies House — so the information about your business is accurate and checkable against the register it came from.

Where our measurement experience runs deepest

TendorAI works with businesses generally. These are the areas where we have built the most measurement experience and published the most evidence — a description of depth, not a restriction on who we work with.

Regulated professional services

Where a business is on a public register — the SRA, ICAEW, the FCA, Propertymark — there is a verifiable record of who it is and what it is authorised to do. That makes it a good place to measure what assistants get right and wrong, and it is where our published research started.

Complex B2B markets

Long consideration, several decision-makers, and buyers who ask specific comparative questions rather than one generic one. A question set has to reflect how those buyers actually ask, which is the part a template gets wrong.

Businesses where evidence matters

Accreditations, registrations, coverage and specialisms are the details an assistant has to get right for an answer to be useful. Where those details are inconsistent across public sources, the recorded answers tend to show it.

Our published research so far covers SRA-regulated solicitors — one sector, on a stated question panel, in a stated window. It is not evidence about other sectors, and we do not present it as any. Read the research.

If your business appears on one of those public registers, it may already have a TendorAI profile built from that register entry. Claim your profile to check and correct what it says. It is free, and it is separate from the measurement work above.

How we use it

We run TendorAI on TendorAI

TendorAI Ltd — Cwmbran, Wales

We run TendorAI on TendorAI. We were not named in answers about our own category and had no evidence about why, so we built the thing we needed: a way to put a fixed set of buyer questions to AI assistants, record what came back, and measure the same questions again later to see what had moved.

The platform you are looking at is that system, and we are a customer of it. We measure our own visibility on the same fixed question set we use for clients, we keep the recorded answers, and we compare each measurement against the one before it.

Scott Davies, Founder, TendorAI Ltd · Companies House 16521860

What we will not tell you is that this guarantees anything. We do not control what an AI assistant says about any business, including our own. What we can show you is the measurement, the recorded answers behind it, and what changed between one run and the next.