Schema.org Checker for UK Professional Services Firms

Schema.org is a shared vocabulary of structured data types used by Google, Bing, and AI assistants to understand web pages. When a firm adds schema markup to their website, it tells AI systems exactly what the business is, what services it offers, and where it operates — in a format machines can read reliably.

AI assistants like ChatGPT, Perplexity, and Google’s AI Overviews build their answers from sources they can understand and trust. Firms without schema markup are harder for AI to classify, which means they are less likely to appear when a potential client asks “find me a solicitor in Cardiff” or “best accountant for a small business in Manchester.”

The most important types are: LegalService (for solicitors), AccountingService (for accountants), FinancialService (for mortgage advisers), and LocalBusiness (for all firms). Supporting types include FAQPage, BreadcrumbList, and Organization. TendorAI Pro installs and maintains all of these automatically.

It means AI tools and search engines are guessing what your firm does based on your page text alone. This makes it significantly harder to appear in AI-generated recommendations, local search results, and Google AI Overviews.

You can add schema manually by inserting JSON-LD code into your website’s header — or use TendorAI Pro, which installs and auto-syncs the correct schema for your firm type automatically. No developer needed.