Schema.org Structured Data
What is Schema.org Structured Data?
Schema markup is invisible code added to your website that tells AI assistants — like ChatGPT, Perplexity, and Google AI — exactly what your business is, what services you offer, where you are located, and how much you charge. Without it, AI has to guess based on your page text, which means it often gets it wrong or skips your firm entirely.
Why does this affect AI recommendations?
AI recommendation engines rely on structured data to confidently recommend specific businesses. A firm with schema markup telling AI "this is a CQS-accredited conveyancing solicitor in Cardiff charging £895 fixed fee" is far more likely to be recommended than a firm with no structured data. This is the single highest-impact change you can make for AI visibility.
How to fix it
TendorAI Pro fixes this automatically — no technical knowledge needed.
Upgrade to Pro — £299/monthThe first 50 firms lock in at £299/month forever. 3 spots taken — 47 remaining.
TendorAI Pro (recommended)
- 1Upgrade to TendorAI Pro
- 2Complete your profile in the dashboard — add your services, fees, and accreditations
- 3TendorAI automatically installs the correct schema markup on your website within 48 hours
- 4Every time you update your profile, your website schema updates automatically
WordPress (manual)
- 1Install the "Schema & Structured Data for WP & AMP" plugin
- 2Go to Schema > All Schema Markup > Add New
- 3Select your business type (LegalService, AccountingService etc.)
- 4Fill in your business name, address, phone, and services
- 5Save and verify at schema.org/validator
Any website (manual)
- 1Generate your schema at technicalseo.com/tools/schema-markup-generator/
- 2Select your business type
- 3Fill in your details
- 4Copy the JSON-LD code generated
- 5Paste it into your website before the closing </head> tag
- 6Ask your web developer if you are unsure how to do this
How TendorAI helps
TendorAI Pro automatically generates and installs the correct Schema.org markup for your vertical — LegalService for solicitors, AccountingService for accountants, FinancialService for mortgage advisers. It updates automatically every time you change your profile. No developer needed.
This is fixed automatically on Pro.
Upgrade to Pro — £299/monthThe first 50 firms lock in at £299/month forever. 3 spots taken — 47 remaining.