TendorAITendorAI

AI Visibility for UK Solicitors

When someone asks ChatGPT for a solicitor in your town, does it name your firm?

In three months you’ll know exactly where you stand, what AI assistants can find about your firm, what we’ve changed, and whether your visibility moved.

£999 per month · 3-month initial programme · no VAT

Book a 15-minute callGet your free report first

Most solicitors are never named. We measured it.

In August 2026 we measured 1,214 SRA-regulated firms across 17 UK cities. Across 40 eligible AI answers each, 1,003 firms — 82.6% — were never named once. Three firms were named in all 40.

In this measurement, AI visibility behaved more like a threshold than a smooth ranking. A small set of firms were named repeatedly; most were not named at all.

Most firms have never checked which side of that line they’re on.

What you get

You’ll know where you stand

Right now you probably don’t know whether AI names your firm, what it says about you, or which competitors it names instead. Month one gives you a measured baseline across ChatGPT, Google AI Overviews and Perplexity. Not a guessed score. Not a checklist. A record of what the systems actually return for the questions your potential clients ask.

Your firm will be easier for AI to read and verify

We work on what AI systems can actually find about your firm: your identity, regulatory details, services, locations and supporting evidence across your website and public sources. That includes structured data matched to your SRA record, clearer service pages, and consistent information across the sources AI systems use.

We cannot decide which firm an AI assistant ultimately recommends. We can make sure your firm is clear, consistent and verifiable when it is considered.

You’ll know whether anything changed

We use the same prompts and the same measurement method throughout. Every change is recorded. Every measurement is dated. At the end you can see the baseline beside the second measurement and understand what moved.

What arrives, and when

Three pieces of content a week, written against what the measurement showed was missing. Every piece is checked for fabricated facts before it reaches you — no invented statistics, no claims about your firm we can’t verify against the SRA register. You review and approve before anything publishes. Nothing goes out in your firm’s name that a partner hasn’t seen.

If a week’s drafts aren’t good enough to send, you don’t get filler. You get told.

A short report every week and a fuller one every month, showing where the measurement stands and what changed.

How the programme runs

  1. Measure — across ChatGPT, Google AI Overviews and Perplexity, using a prompt set fixed at onboarding.
  2. Diagnose — what AI assistants can and cannot currently find about your firm, which sources they rely on, and which competitors they name instead.
  3. Implement — changes to your website, including structured data, service pages and supporting content where the evidence suggests they’re worth making.
  4. Record — every change logged with the date and what we expected it to achieve.
  5. Re-measure — the same measurement again, so you can see whether anything actually moved.

The prompts don’t quietly change to make the results look better.

We measure the result. We don’t manufacture a promise about it.

We don’t pretend we already know the formula for getting a solicitor recommended by AI. Our own research shows why.

In our August 2026 study we ran a control group. Firms we deliberately left unchanged saw their mention rate rise from 3.59% to 4.19% over five weeks, on Perplexity. Visibility can move without the firm doing anything.

So we don’t judge the programme by whether a number happened to rise between two dates. We record what changed, measure the same questions again, and give you the evidence.

How to check our work

Our research is public. The full 68-prompt panel, the city and firm-count panel, the deviations log including corrections to our own errors, our reports in full and ungated, and the methodology behind the measurements.

We also publish results that don’t help us sell. Our August report includes a test of one of our own products that did not support the mechanism we had hypothesised. We published it anyway.

Who it’s for

UK solicitors regulated by the SRA. That’s it.

We’re focused on solicitors because that’s where our research, measurement panel and regulatory data are strongest. We’re not currently taking on accountants, mortgage advisers or estate agents. We’d rather do one profession properly than claim we understand every profession.

Start with the free report

You don’t have to buy anything to find out where you stand. Our free AI visibility report checks whether AI assistants currently name your firm and what they can find about you. Free permanently, no payment details.

If it shows a problem, you’ll have something concrete to discuss. If it doesn’t, you haven’t spent anything finding out.

Get your free report

Questions

What does it cost?
£999 per month for an initial three-month programme — £2,997 in total. TendorAI is not VAT-registered, so no VAT is added. Booked through a short call so we can establish whether your firm is a sensible fit before you commit.
Why three months?
Long enough to establish a baseline, make and record changes, and measure again using the same methodology. A shorter engagement can tell you where you are. It gives you much less evidence about whether anything changed.
Which AI assistants do you measure?
Three: ChatGPT, Google AI Overviews and Perplexity. Not Claude, not Grok, not Gemini. We measure what we measure, and we name it.
Who runs TendorAI?
TendorAI is run by its founder, Scott Davies, from Cwmbran.

Ready to find out where your firm stands? Start with the free report — or book a call if you already know you want the full programme.

Get your free reportBook a 15-minute call