Professional services firms in the UK face a unique AI visibility challenge: generic tools built for brands and retailers do not understand regulatory data, professional membership bodies, or the trust signals AI models use to recommend solicitors, accountants and mortgage advisers. This guide covers every AI visibility tool relevant to UK professional services firms in 2026 — what each does, what it does not do, and which type of firm each is best suited for.
“Most AI visibility tools measure the problem. Only one fixes it.”
What AI visibility means for UK professional services
AI visibility for professional services is not the same as SEO or general brand monitoring. It refers specifically to whether AI tools like ChatGPT, Perplexity and Google AI Overviews recommend your firm when a potential client asks for a solicitor, accountant or mortgage adviser. The mechanisms are different: AI models rely on regulatory data, structured schema, entity verification and directory cross-referencing — not keyword rankings or backlink profiles.
What to look for in an AI visibility tool for professional services
- UK regulatory data integration — does it pull from SRA, ICAEW, FCA registers?
- Schema installation — does it install structured data on your own website or just monitor?
- Multi-platform tracking — does it track ChatGPT, Perplexity and Google AI Overviews separately?
- Firm-level reporting — does it show your specific firm's visibility, not just category averages?
- Competitor benchmarking — can you see how you compare to firms in your area and specialism?
The tools — comparison table
| Tool | UK Regulatory Data | Schema Installation | Multi-Platform Tracking | Firm-Level Reporting | Best For |
|---|---|---|---|---|---|
| TendorAI | Yes — SRA, ICAEW, FCA | Yes — installed on your site | Yes — 6 platforms | Yes | UK regulated professional services firms |
| Peec AI | No | No | Yes | Yes | Brands and agencies needing broad LLM monitoring |
| OtterlyAI | No | No | Partial | Yes | Marketing teams focused on GEO |
| AireStream | Partial | No | Yes | Yes | Legal and accountancy firms wanting monitoring |
| Profound | No | No | Yes | Yes | Enterprise brands needing deep citation analysis |
| SE Ranking | No | No | Partial | Yes | Existing SE Ranking users adding AI tracking |
| Ahrefs | No | No | Partial | Yes | Existing Ahrefs users adding AI tracking |
TendorAI — built for UK regulated professional services
The only platform combining regulatory data from SRA, ICAEW and FCA registers with schema installation on the firm's own website and multi-platform AI tracking. Every other tool is monitoring-only. TendorAI actively improves AI visibility rather than just measuring it.
Pricing: Free tier available. Pro at £299/month includes schema installation, regulatory profile, weekly tracking across six AI platforms, and competitor benchmarking.
Peec AI — best for broad LLM monitoring
Tracks brand visibility across 10+ LLMs with strong sentiment analysis and client reporting. Not built for UK professional services. No regulatory data integration. No schema installation. Best for marketing agencies and brands.
OtterlyAI — best for Google AI Overviews tracking
Specialises in GEO — tracking how brands appear in Google AI Overviews. Strong for that use case. No regulatory data, no schema installation, limited beyond Google.
AireStream — UK legal and accountancy monitoring
Targets legal and accountancy firms with AI visibility monitoring. No schema installation. No direct regulatory register integration. Monitoring-only. Better for firms that already have schema.
Which tool is right for your firm?
- UK solicitor, accountant or mortgage adviser wanting AI recommendations → TendorAI
- Marketing agency managing AI visibility across industries → Peec AI or OtterlyAI
- Large enterprise brand tracking global AI mentions → Profound
- Already use SE Ranking or Ahrefs, want basic AI tracking → SE Ranking or Ahrefs
- UK legal/accountancy firm with schema already set up, want monitoring → AireStream
Frequently Asked Questions
What is the best AI visibility tool for UK solicitors?
Do AI visibility tools actually improve your recommendations or just measure them?
How much do AI visibility tools cost for professional services firms?
Can I track AI visibility for free?
What AI platforms should professional services firms prioritise?
Sources: SRA Regulated Firms Register — sra.org.uk. ICAEW Find a Chartered Accountant — icaew.com. FCA Financial Services Register — register.fca.org.uk. Schema.org — schema.org. TendorAI AI Visibility for Professional Services — tendorai.com.
The only AI visibility tool built for UK regulated professional services
Regulatory data from SRA, ICAEW and FCA registers. Schema installed on your website. Weekly tracking across six AI platforms. One plan. No developer required.
Claim your free profile