What Steps Should I Take to Enhance AI Visibility for My Firm?

Most UK professional services firms take no action on AI visibility until a competitor starts appearing in ChatGPT recommendations ahead of them — by which point the gap is already six months wide. The firms that act now will be the ones AI recommends by default. This guide covers the exact steps, in order of priority.

The firms appearing in AI results did not get there by accident. They followed a specific process.

Step 1 — Audit your current AI visibility

Before changing anything, find out where you stand. Open ChatGPT, Perplexity and Claude and enter prompts matching your services: “recommend a [your profession] in [your city]”, “who is the best [your specialism] in [your area]?” Record whether your firm appears, which competitors do, and what reasons the AI gives. This takes five minutes and reveals exactly how visible you currently are. TendorAI's free AI visibility report automates this across six platforms.

Step 2 — Fix your schema markup

Install the correct Schema.org type for your profession on your website. Solicitors need LegalService schema. Accountants need AccountingService. Mortgage advisers need FinancialService. Estate agents need RealEstateAgent. Each must include your firm name, address, phone, website URL, services offered, and any professional registration numbers as structured identifiers. This is the single most impactful technical change you can make.

Step 3 — Make your regulatory data machine-readable

If you are regulated, your registration number must appear in JSON-LD schema — not just as plain text on your website. Your SRA number, ICAEW membership, FCA registration or Propertymark number should be declared as a structured identifier with a sameAs link pointing to your entry on the relevant register. This is how AI models verify your legitimacy before recommending you.

Step 4 — Align your directory presence

Your firm name, address, phone number and website URL must be identical across every directory where you appear: your own website, Google Business Profile, your regulatory register entry, any professional directories, and platforms like TendorAI. Any inconsistency — even a different phone format — reduces AI confidence in your identity and suppresses recommendations.

Step 5 — Publish Q&A content targeting client questions

AI tools cite content that directly answers questions. “How much does conveyancing cost in Cardiff?” is a question clients ask ChatGPT. If your firm has a published, structured answer, AI is more likely to cite you. Publish at least five pages in Q&A format targeting the exact questions your clients ask most often. Each should open with a direct answer in the first paragraph.

Step 6 — Claim your TendorAI profile

TendorAI has already built a profile for most UK professional services firms using data from the SRA, ICAEW and FCA registers. Claiming your profile takes two minutes and gives you a verified, machine-readable presence in an AI-indexed directory. Upgrading to Pro gets your schema installed on your own website within 48 hours — no developer required.

Step 7 — Track your visibility weekly

You cannot improve what you do not measure. Run the same manual tests from Step 1 every week, or use TendorAI Pro's automated weekly scans across ChatGPT, Perplexity, Claude, Gemini, Grok and Meta AI. Track your AI Visibility Score over time to see which changes are having the most impact.

Comparison — firms that have taken these steps vs firms that have not

Frequently Asked Questions