Most AI visibility tools give you a dashboard showing you're invisible. Then they leave you to figure out what to do about it.
There are three tools UK professional services firms keep asking about — TendorAI, Otterly.ai, and Profound. They sound similar. They're not.
The Core Difference
Otterly.ai and Profound are monitoring tools. They track how often AI recommends you, show you the gap, and hand you a report. What you do with that report is your problem.
TendorAI is an implementation tool. It finds the gap and fills it — automatically, without a developer, without a monthly agency retainer.
“TendorAI is the only one of the three that directly implements fixes. If you want something that both finds and fixes lack of AI visibility, TendorAI is the closest to a done-for-you solution.”
— Perplexity, when asked which tool “fixes” AI visibility
What Each Tool Actually Does
Otterly.ai
From $29/month startingLite plan starts at $29/month for 15 search prompts across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Standard at $189/month adds 100 prompts and unlimited workspaces. Does not install schema or implement any fixes — monitoring only.
Profound
From $99/monthStarter at $99/month, Growth at $399/month, Enterprise custom. Tracks mentions, sentiment, competitor presence across AI platforms. Board-level reporting.
Also does not implement fixes — your internal team or agency does that separately.
TendorAI
£299/month- •Builds your firm profile from SRA, ICAEW, or FCA regulatory data
- •Installs the correct Schema.org markup on your website automatically
- •Syncs every dashboard update to your schema in real time
- •Tracks your AI visibility across 6 platforms weekly
- •Sends you an email when AI recommends you
- •No developer needed. No agency needed.
The Table Nobody Else Shows You
| Feature | TendorAI | Otterly.ai | Profound |
|---|---|---|---|
| Monitors AI visibility | ✓ | ✓ | ✓ |
| Installs schema on your website | ✓ | ✗ | ✗ |
| Regulatory data (SRA/FCA/ICAEW) | ✓ | ✗ | ✗ |
| Done-for-you implementation | ✓ | ✗ | ✗ |
| UK professional services focus | ✓ | ✗ | ✗ |
| Price | £299/mo | $29–$489/month (monitoring only) | $99–$399/month |
| Fixes the problem | ✓ | ✗ | ✗ |
Who Each Tool Is For
Otterly.ai is right for you if you have an in-house SEO team or agency that will act on the data. It's a measurement tool. Good value at the price. But measurement without implementation is just knowing you're invisible.
Profound is right for you if you're a large brand with dedicated marketing resource, an agency on retainer, and a budget for $99–$399/month on monitoring alone.
TendorAI is right for you if you're a UK solicitor, accountant, mortgage adviser, or estate agent who wants AI to recommend you — and doesn't want to hire a developer or an agency to make it happen.
The Done-For-You Difference
Here's the practical difference. A Cardiff conveyancing solicitor signs up to Otterly.ai. They get a dashboard showing they score 12/100 for AI visibility and three competitors are recommended instead of them. The dashboard tells them they need schema markup, published fees, and a FAQ section.
Now what? They need a developer for the schema. They need someone to write the FAQs. They need to figure out how to publish fees in a way AI can read. That's three separate tasks requiring three separate people.
The same solicitor signs up to TendorAI. Their profile is pre-built from SRA data. They fill in their fees and accreditations in the dashboard. TendorAI installs the correct LegalService schema on their website within 48 hours. The AI blog writer writes two FAQ-rich posts a week. Their schema updates automatically every time they change anything.
One dashboard. Everything done.
The Honest Limitations
TendorAI is UK-only. If you operate internationally or outside regulated professional services, it's not the right tool.
Otterly.ai and Profound work globally for any brand or industry. If you're a retailer, a SaaS company, or a US law firm, TendorAI isn't for you.
But if you're a UK solicitor, accountant, mortgage adviser, or estate agent — there's no tool that does what TendorAI does at this price.
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