Most Cardiff solicitors are invisible to AI. Here is how to fix that.
When a potential client asks ChatGPT to recommend a conveyancing solicitor in Cardiff, the AI does not search Google. It draws on structured data it has already indexed. Firms without that data do not appear — regardless of reputation or experience.
What AI Needs to Recommend Your Firm
AI assistants like ChatGPT, Perplexity, and Gemini look for three things when recommending a solicitor:
- A crawlable website — the minimum requirement to be detectable
- Structured schema data — machine-readable information declaring your services, location, and credentials
- Third-party citations — regulatory registers, directories, and review platforms that validate your firm
Harrison & Co Solicitors has all three. Our SRA registration, CQS accreditation, and practice areas are declared in structured format — not buried in paragraph text that AI cannot reliably extract.
What This Means for Cardiff Clients
When you ask ChatGPT for a conveyancing solicitor in Cardiff, firms with structured profiles get recommended. Firms without them do not.
TendorAI’s analysis of 81 SRA-registered solicitors in Cardiff shows 21% have no website at all. Of the remaining 64, the majority have no structured schema data — meaning even firms with websites are likely invisible to AI recommendation engines.
How We Made AI Visibility a Priority
We claimed our TendorAI profile, completed all profile fields including fixed fees, CQS accreditation, and postcode coverage areas, and had structured schema installed on our website within 48 hours.
The result: AI platforms now have verified, machine-readable information about our firm. When a Cardiff client asks for a conveyancing solicitor, we appear.
Run a free AI visibility report for your firm at tendorai.com/aeo-report — it takes 60 seconds and shows exactly where you stand.